A leader in teen financial literacy

SecureFutures, founded in 2006, equips teens with money management skills, tools, and mentoring so they can achieve financial capability, reach their goals, and strengthen their communities. SecureFutures is a leader in teen financial literacy with programs that have impacted more than 126,000 teens!

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    Our Mission

    Provide financial literacy programs and resources that empower students to make sound financial decisions.

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    Our Vision

    Build strong communities where teens and their families make informed financial decisions and take control of their financial future.

Our Values

  • Empowerment

    We believe young people have the power to take ownership of their financial futures. We strive to inspire them to learn and develop new skills that support their goals.

  • Equity

    We strive to advance equitable and inclusive access to financial systems, resources, and opportunities while working to address systemic barriers.

  • Community

    We believe in the power of bringing people together. Financially capable individuals and engaged citizens lead to stronger communities.

  • Service

    We lead through service and gratitude. We prioritize the needs of our students and stakeholders and respond accordingly.

  • Integrity

    We believe in doing the right thing. We practice honesty, transparency, integrity and accountability every day.

SecureFutures is a two-time recipient of the Governor’s Financial Literacy Award, the 2015 Governor’s Legacy Award, and 2014 Small Nonprofit of the Year at the BizTimes Media Nonprofit Excellence Awards. Two senior members on SecureFutures staff have won the Governor’s Financial Literacy award, one in 2017 and one in 2020.

Our signature annual fundraising event, the SecureFutures Investment Conference, is the Midwest’s premier event for cutting-edge investment thinking, featuring insights from leading investment experts like Byron Trott, David Einhorn, Rick Rieder, Bill Ackman, and Howard Marks.

Our founder’s story

In March 2006, a posthumous Letter to the Editor was published from Marty Stein, lifelong resident of Milwaukee known for his magnanimous nature. In his letter, Stein shared concerns about the state of society and expressed his belief that education was the answer. He implored readers to get involved in a child’s life, to “help them to see the opportunities, enable them to be all they can be.” These words touched Marty’s friend, Lloyd Levin. Later that year, Lloyd started Make A Difference – Wisconsin with the aim of bringing education on personal finances to all teens in Wisconsin.